Community Involvement

Steeltown Ford Raises $10,000 for Local School Upgrades

At Steeltown Ford is proud to support our community by donating $10,000 toward new school amenities at Robert Smith School. Joined by LSSD Superintendent Jarret Long, Don Walters, Kevin Mitchell, and Kyla Labelle from Steeltown Ford, along with Robert Smith School's Ashley Monkman and Principal Kristin Fillion, the announcement was met with plenty of smiles and excitement from students.

The donation will fund brand-new soccer nets, set to be installed in time for the 2026 season on the field behind Robert Smith School. These nets will be shared with École Bonaventure and will serve as an addition to the schools' facilities, expanding opportunities for student recreation and athletics.

Steeltown Ford is proud to invest in the next generation and help build stronger communities--on and off the field.

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Lord Selkirk School Division Project

At Steeltown Ford, we believe in giving back to the community we call home. That's why, for every vehicle sold to a customer living in Selkirk, we're donating $100 to the Lord Selkirk School Division to support much-needed school improvement projects.

Your purchase doesn't just get you behind the wheel of a great vehicle - it helps invest in local schools and students. Together, we can make a lasting impact.

Shop local. Drive change. Visit Steeltown Ford today to learn more!

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Selkirk Comp Automotive Program

Annual Lord Selkirk Comp Automotive Technology BBQ & Show and Shine.

Steeltown Ford proudly supports the automotive program and the students at Selkirk Comp High School, recognizing the importance of investing in the future of the community. By partnering with the school, Steeltown Ford actively contributes to the development of young talent, fostering a passion for automotive excellence and providing valuable learning opportunities. Through sponsorships, scholarships, and mentorship programs, they empower students to pursue their dreams and excel in the automotive industry. Steeltown Ford's commitment to supporting education not only strengthens the local community but also helps shape the next generation of skilled professionals, ensuring a prosperous future for both the students and the community as a whole.

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Annual Bob Jefferson Golf Tournament Sponsor

The Bob Jefferson Golf Tournament is not just a golf event; it's a gathering of compassionate individuals and businesses coming together to make a positive impact on our community. By supporting this fantastic initiative, we aim to honor Bob Jefferson's legacy and contribute to the causes that mattered most to him, helping to improve lives and create lasting change.

As a long-standing member of the Selkirk community, our commitment to social responsibility goes beyond selling cars -- it's about making a genuine difference. Our partnership with the Bob Jefferson Golf Tournament reflects our dedication to supporting local causes and initiatives that enhance the well-being of our neighbors.

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Annual Selkirk Food Bank Golf Tournament Sponsor

The Selkirk Food Bank Tournament is not just a golf event; it's a gathering of compassionate individuals and businesses coming together to make a positive impact on the lives of those in need. By supporting this fantastic initiative, we aim to alleviate hunger in our community and ensure that every individual has access to nutritious meals and essential resources.

As a long-standing member of the Selkirk community, our commitment to social responsibility goes beyond selling cars - it's about making a genuine difference. Our partnership with the Selkirk Food Bank Tournament is a testament to our dedication to supporting local causes and initiatives that improve the well-being of our neighbors.

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Proud Sponsor Of The Selkirk Steelers (MJHL)

The Selkirk Steelers embody the spirit of dedication, teamwork, and sportsmanship - values that resonate deeply with us at Steeltown Ford. By sponsoring this outstanding hockey team, we proudly contribute to the development of young talent, the excitement of the game, and the overall vibrancy of our community.

We are passionate about empowering the next generation of athletes and providing them with opportunities to thrive in both sports and life. As the Selkirk Steelers hit the ice with determination and skill, we stand beside them as a united force, cheering them on to victory and celebrating every moment of their journey.

Our sponsorship of the Selkirk Steelers is not just about hockey; it's about building camaraderie, fostering local pride, and bringing our community together. We invite all fans, families, and hockey enthusiasts to join us in supporting the Selkirk Steelers on their path to success.

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Kin Kar Giveaway

Proud Partner of the Winnipeg Kinsmen for the Kin Kar Raffle.

Winnipeg Kinsmen has been serving the community's greatest needs since 1924. Winnipeg Kinsmen raises money for our community with many fun projects, such as the popular Kinsmen Jackpot Bingo and Kin Kar Raffle.

The Kin Kar Raffle is a thrilling annual event that not only ignites excitement among car enthusiasts but also raises critical funds for charitable initiatives in the Winnipeg area. By teaming up with the Winnipeg Kinsmen, we are combining our passion for automobiles with their unwavering commitment to enhancing the lives of those in need.

Steeltown Ford's commitment to social responsibility goes beyond selling exceptional cars; it's about being actively involved in the betterment of our community. Our partnership with the Winnipeg Kinsmen reflects our dedication to supporting charitable organizations that make a real difference in people's lives.

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Annual Truck or treat food drive

Every  October of we collect nonperishable food items in support of the Selkirk food bank. Thank you to all our loyal customers and staff for their generous donations!