Privacy Policy

Your privacy is important to Steeltown Ford (referred to as “we” or “us” in this policy) and the purpose of this policy is to tell you what personal information we collect about you, how we use it, whether we disclose it to anybody else, how long we keep it, and how you can request access to your personal information or obtain more information about Hickman Saturn Saab privacy policies.
Personal Information: Personal information means any information about you except your name, business title, business address, business email address, business telephone number or business facsimile number. It also does not include your home address and telephone number if these are published in a telephone or other directory.

Accountability

We are responsible for the personal information under our control and we have designated a Privacy Officer who is responsible for our compliance with this policy and with privacy legislation.

What Personal Information do we collect?

When you purchase or lease a vehicle from us, or when you have us service or repair a vehicle or if you finance the purchase or lease of a vehicle through us or purchase or lease other products or services from or through us or if you participate in one of our surveys, contests, or promotions, or if you test drive one of our vehicles or contact our dealership staff, we may collect some or all of the following personal information:

your name, address and telephone number

email address and facsimile number

your occupation

information about your driving habits (such as preferred car size, colour, type of vehicle, kilometres driven annually, etc.)

information about your existing vehicle(s) and any trade-in

details of your vehicle and its service history

your driver’s licence number

the name of your insurance company and agent

your insurance policy number and details about your insurance coverage

similar information about other members of your family

your language preference

your date of birth and/or the date of birth of other members of your family

your social insurance number and/or the social insurance number of other members of your family.

financial and credit information about you and/or other members of your family (specific information is set out in the application for credit forms)

the principle amount of your loan, interest and repayment schedule

health information if you are applying for life, health, disability or accident insurance

the amount of any life, health, disability or accident insurance and details of that insurance.

GM card or other credit card information

Provision of your Social Insurance Number is optional. However, you should be aware that most Credit Reporting Agencies use the Social Insurance Number as a unique identifier to ensure proper identification when conducting credit reviews and preparing credit reports. If you do not wish to provide your Social Insurance Number, our ability to obtain a timely and accurate credit report may be affected.

The security of your Personal Information is important to us

We use your personal information only for the purposes identified below and access to your personal information is limited to those employees of Steeltown Ford who need to have access to it.

How do we use your Personal Information?

Your personal information may be used by us to provide products and services to you such as: to obtain a license for your vehicle, to obtain a credit report if you are financing or leasing your vehicle, to obtain appropriate financing of your vehicle for you, to provide you with a reminder that your vehicle requires servicing, to provide you with updates and information regarding products and services that we have to offer which we think will be of interest to you, to provide repair services for your vehicle including, but not limited to warranty repairs, to provide towing and alternate transportation services, to provide lock-out and key replacement services, to gain feedback from you regarding the services we have provided, to collect on outstanding accounts, and to receive/process payment for those services provided.

Sometimes we have to share your Personal Information with others

We do not sell your personal information to third parties. We may share some or all of your personal information with third parties such as the manufacturer of your vehicle and its related companies, the providers of products or services relating to your vehicle, Dealer Service Providers such as those who provide computer services and equipment for the operation of our business, including those for customer follow up and reminder services, credit reporting agencies, financial institutions or financing companies, your insurance agent or company and companies which provide or insure warranties relating to your vehicle, to the provincial Motor Registration Division for registering your vehicle. We may also disclose your personal information where we are required or permitted by law to do so.,

How long do we keep your Personal Information?

We retain your personal information as long as we believe that you are still the owner of the vehicle. If the information relates to the financing or lease of the vehicle, we retain personal information relating to the financing or lease arrangements as long as those arrangements are in place. If the information relates to the service or repair of your vehicle we retain the personal information for as long as is reasonably necessary to address any issues arising from the service or repair of the vehicle or as may be required by law. If there are legal requirements relating to the period of time which we must retain your personal information, we comply with those requirements.

What can you do if you want to limit the use to which we put your Personal Information?

Most of the personal information which we collect is necessary for us to sell or lease you your vehicle, to provide products and services related to the vehicle, assist you in the financing or lease of your vehicle or to provide service to your vehicle and we cannot do this without that personal information. Similarly, we must disclose your personal information as described above in order to sell you the vehicle, to provide products and services related to the vehicle, assist you in arrangements for financing or leasing or to provide servicing to your vehicle. If you do not want us to use or disclose your personal information in a particular way, please contact our Privacy Officer as described above and we will be pleased to discuss with you how we can limit collection, use or disclosure of your personal information.

The security of your Personal Information is important to us

You have a right to access the personal information which we have about you and to request that personal information which you believe to be inaccurate be corrected. If you wish to access your personal information you should contact our Privacy Officer who will be pleased to assist you.

Questions? Concerns?

If you have any questions or concerns about this Privacy Policy or about the collection, use and disclosure of your personal information by Steeltown Ford, please contact our finance office.